We’ve built a track record of success with clients in the US and Europe by partnering with senior marketers and line of business executives to create measurable return.
| Fortune 100 media and entertainment company | Established and conducted annual omnibus studies of prospects, providing insights into the needs, attitudes and buying behaviors of buyer segments, and augmenting traditional market research competencies. These studies drove innovations across the company and was a cornerstone of acquisition planning. |
| Fortune Global 400 BtoB technology company | Built a mission-critical methodology that identifies customer roles and tasks – linked to marketing opportunities – across the purchase process by stage and channel. The methodology is being rolled out globally to accelerate lead generation and enable aggressive share capture in the small and medium enterprise market. |
| Fortune Global 400 publisher | Identified short- and mid-term opportunities to leverage company assets, including customer relationships, analytic assets, product development expertise, marketing strategies and processes to produce strategic, industry-changing marketing innovations. |
| Fortune Global 400 entertainment company | Assessed marketing and risk management analytical readiness to accelerate its transition to a database marketing organization. The agenda of initiatives we identified balanced quick realization of shorter-term benefits with the strategic reengineering driven by analytics. |
| Leading VoIP provider | Conducted quantitative research and analyzed their complete current and prior customer file to identify drivers and dimensions of customer attrition. Insights led to shifts in customer acquisition and retention strategies, and to a series of tactical recommendations slated for staged testing and execution. |
| Fortune 50 retailer and consumer services company | Developed business strategy and acquisition marketing plan for a new online offering. Managed user experience development, social strategy, and development of a Web 2.0 experience, while creating a platform for significant profit growth. |
| Fortune 200 financial services firm | Developed a strategic vision to migrate the business from a product- to a customer-centric model, including the evolution of corporate metrics to a Lifetime Value-based framework. |
| Leading specialty publisher | Identified evolutionary and revolutionary strategies capitalizing on the brand’s elasticity in core and extended markets. |
| Fortune 400 BtoB technology company | Created a pilot program for immediate implementation to facilitate the adoption of a new corporate marketing strategy at the salesforce level. The pilot initiatives span training, collateral and rewards programs, and touch sales, marketing, customers and prospects. |