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In many large organizations, visible gaps
exist
between high-level strategic planning and marketing execution.
Management consultancies typically lack the marketing expertise to turn
broad strategies into actionable implementation plans, while agencies
don’t have the expertise, consulting skills or media
neutrality
to develop un-biased strategies for breakthrough market performance.
Goodman&Company bridges those gaps,
providing
the perspective and expertise required to define and implement the
right strategy for the right markets. Our strategists are senior-level
experts offering a unique and powerful combination of skills and
experience that spans strategy, brand, direct, interactive and
integrated marketing.
We look at strategy through the eyes of your
current, past and potential customers, based on a firmly-held belief
that a customer-focused approach is necessary to achieve maximum market
relevance, and to influence the beliefs and behaviors of both
business-to-business and business-to-consumer buyers.
Our promise to clients is specific,
measurable and unique:
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Champion
innovation over complacency |
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Ensure
strategic integration of ideas, channels and campaigns |
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Create
reusable frameworks and structure |
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Cultivate
collaboration and knowledge transfer |
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Serve
as an objective third party |
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Speak
plainly and courageously |
We are committed to staying on the forefront
of
opportunities that contribute to the advancement of the marketing
industry, maintaining active associations with various organizations to
support this effort.
| Direct
Marketing Association |
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Operating Committee, Direct Marketing
Association’s Marketing Technology & Internet Council
(MTIC) |
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Executive Committee, Direct Marketing
Educational Foundation (DMEF) |
| AD:TECH |
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Advisory Board |
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Goodman&Company
1841 Broadway, Suite 300
New York, NY 10023
t: +1 212 579-0020
f: +1 212 580-4064
e: contact@goodmancompany.com
Join Our Team
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